In Tet 2019, Bia Saigon stands proudly as the sole brand celebrating our national pride, inspiring consumers to choose our products for both enjoyment and gifting.
Drawing from the profound wisdom of the ancient Vietnamese saying, "Song sau xo song truoc" ("The waves behind ride the waves ahead"), we crafted a masterful visual language: The Rising Tide. This visual homage honors Vietnam's heroes, triumphs, and achievements. Bia Saigon symbolizes the unstoppable wave of progress, propelling Vietnam toward a brighter future.
After the launching of TVC, prints and packaging. We create a social campaign called #UongMungVietnam to boost awareness and multiply the message “Drink To Vietnam” by honouring all the pride of Vietnam from small things like a ‘plastic chair’, a ‘banh mi’ to the bigger dream of Vietnam startups and our national football team. All coming together to proudly celebrate and drink to Vietnam.