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Tiger Beer - Tet AWO Campaign

For Tet 2024, Tiger Beer launches the campaign ‘Mừng Năm Can Trường, Khai Xuân Bản Lĩnh,’ aiming to infuse the Tiger Spirit into signature Tet drinking occasions to truly foster brand demand space - Genuine Connection. This campaign focuses on four key occasions: New Year Eve celebrations with friends and colleagues, gifting, New Year's Eve with family, and New Year festivities with friends and colleagues.

Working on this project as the Creative Lead, I have overseen the following tasks:

Establishing creative directions and ideas.

Working directly with designers and copywriters to supervise and provide creative/art direction.

Collaborating with and overseeing the production house to ensure the video production process meets brand guidelines and achieves the highest quality.

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