2019’s most significant social campaign targets one of the world's leading zero/low-calorie sugar product groups.
Our mission is to bring the idea "Break The Sugar Autopilot" to life. To achieve this, we will drive dual-line communications across two priority areas: convincing consumers to switch to Equal/WE and clearly defining why and how Equal/WE outperforms competitors. We will develop an always-on digital roadmap to guide consumers through a worry-free, sugar-free day.
Additionally, a four-group color system will enhance information delivery across digital and social media platforms, ensuring our message is clear and impactful.