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Merisant - Live Life With Zero Worries

art direction, campaign, key visual

Merisant is dedicated to enhancing lives by encouraging the switch from sugar to healthier sweeteners. With their empowering tagline "Live life with zero worries," they aim to inspire people to embrace a healthier lifestyle.

We are tasked with creating three key visuals that vividly and creatively convey this message. These visuals will showcase Merisant's two standout product lines, Equal and Whole Earth, each offering unique benefits and superior taste.

Our goal is to craft visuals that not only highlight the health advantages of these sweeteners but also resonate emotionally with the audience, making the choice to live worry-free with Merisant's products an easy and appealing one.

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