Nestle Milo is launching a monumental advertising campaign to champion "Active Vietnam," reflecting our unwavering commitment to nurturing the future generations of our country.
We're taking a fresh and unique approach, driven by a profound question: What happens when a child is truly active and brimming with energy? The answer is both powerful and heartwarming: their sports equipment shows the wear and tear of constant use. This vivid metaphor not only highlights the importance of an active lifestyle but also resonates deeply with mothers, touching their hearts as they witness the growth and vitality of their children.
To continue the success of 2018 campaign, MILO launchs another campaign which is focus more on worn out objects. The message "Champion Made By MILO" remains the same. We create series of prints for POS, OOH and Billboards.