In Tet 2019, Bia Saigon, as the only brand that talks about national pride, wants consumer to choose their products for consumption and gifting.
We take great inspiration from Vietnam ancient quote: "Song sau xo song truoc" to create a master visual language as The Rising Tide. On that visual, we pay tribute to all Vietnam heroes, national success and achievements. Bia Saigon represents the rising tide of progress in Vietnam’s future..
After the launching of TVC, prints and packaging. We create a social campaign called #UongMungVietnam to boost awareness and multiply the message “Drink To Vietnam” by honouring all the pride of Vietnam from small things like a ‘plastic chair’, a ‘banh mi’ to the bigger dream of Vietnam startups and our national football team. All coming together to proudly celebrate and drink to Vietnam.