Nestle Milo wants to create a large-scale advertising campaign to build “Active Vietnam” as a long-term commitment to the country's future generations.
We want to find a new and special approach and finally, we question ourself: What happens when a kid is active and full of energy? The answer greatly inspires us: their sport equipments are worn out. The idea is a striking metaphor but also an emotional touch to moms.
To continue the success of 2018 campaign, MILO launchs another campaign which is focus more on worn out objects. The message "Champion Made By MILO" remains the same. We create series of prints for POS, OOH and Billboards.