This is the biggest pitching project of the year for one of the world's largest groups of zero/low-calorie sugar products.
To bring the idea: 'Break The Sugar Autopilot' to life. we must drive dual-line communications across two priority areas: Convincing people to replace sugar with Equal/WE and Defining why and how Equal/WE are better than competitors. We create an always-on digital roadmap to walk consumers through a full-day journey of sugar-worries-free
Besides, a color system divided into 4 groups helps to deliver better information on digital and social media.