Now on its 4th year, CLEAR Checkmate has successfully identified the problem and introduced the solution when it comes to wearing helmets and hair itch, grease and dandruff.
This year, they aim to up the ante and reinforce their being number 1 in anti-dandruff efficacy with 3x protection, and simply build on the message of no dandruff, no itch, no grease, even when wearing helmets. But unlike the previous year, they want to focus on a younger, more urban target with more digital-focus.