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Nem Gion

art direction, branding, graphic design

Gion is a new Vietnam restaurant in Saigon. Their ambition is to serve one of the best Nem Cua Be in town. Greatly proud of their secret recipes to make crisp and delicious rolls, they want to have a clean, modern and tasty looking identity.

The approach is focusing on the stylization of the unique shape of Nem Cua Be combine with graphic that demonstrates the crispness, and strong color to stimulate the appetite.

gion.jpg
gion.jpg
mock_new.jpg
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