Au Lac Hotel wants to relaunch a new name and brand identity after 30 years. The name "Au Lac" gives the idea to redefine a new image of the hotel as a legend from the past which stands for 54 ethnics of Vietnam.
Feather Crown is one of the most iconic thing in Ancient Viet. The Crown is worn by An Duong Vuong, the greatest king and leader of the country. Inspired from that, the logo and brand identity are shaped and designed in a modern and elegant approach, combine with vibrate color of gold and green to deliver tradition in an modern and elegant way.